Where to Find Someone During the Season:

We are limited with phone calls during the week. Please leave a message or text the market phone.

Phone: 208 705-7333



Mail us:

Portneuf Valley Farmers Market

435 W Center

Pocatello, ID 83204


Email us: manager@portneufvalleyfarmersmarket.com

What's New

Business hours

To accommodate our customers' busy schedules, we will accept calls 313 days a year, but please leave a message.  (No Sundays Please)


Our telephone hours are 10am-5pm M-S for text or email.


The managers office is not open at Old Town during the week- all meetings are by appointment only.


If you need to see the manager please make an appointment to meet the manager at the Old Town Office.


During market days, please look for the manager at the market or call 208-705-7333*.


* Please text the emergency contact line at 208-530-2247


The Effective Guide to Starting and Profiting from Your Small Farm 


Image via Freepik


The prospect of starting a small farm and turning it into a profitable venture is an exciting and rewarding challenge. It requires careful planning, dedication, and a strategic approach to maximize the limited resources available to small-scale farmers. Each decision plays a crucial role in the farm's success, from selecting the right crops to marketing them effectively. Today, Portneuf Valley Farmers Market explores essential strategies and tips to help you launch and monetize your small farming venture.


Having Property Surveyed


Having a professional survey done before purchasing a farm is crucial for understanding the precise boundaries and acreage of the property. This survey can reveal any potential land disputes or easements that could affect your usage of the land. Additionally, it's a key step in ensuring legal compliance and future planning, particularly for farming activities and infrastructure development.


Creating a Comprehensive Budget


A well-planned budget is the backbone of any successful business, and small farming is no exception. Developing a detailed budget that encompasses all expenses and potential revenue is vital. It's important to accurately calculate both startup and ongoing operational expenses. This financial roadmap is crucial in managing your farm's finances effectively and ensuring long-term sustainability.


Forming an LLC


Forming an LLC for your farm offers liability protection, separating personal assets from business liabilities, which is crucial for risk management in farming. It also provides tax benefits, allowing for more flexible profit distribution and potential tax deductions related to farming operations. Additionally, registration can be simplified when you form an LLC in Idaho with ZenBusiness, a formation service that can ensure compliance with legal requirements to ease the administrative burden.


Identifying Profitable Crops and Goods


The foundation of a successful small farm lies in choosing the right crops or products. It's crucial to research and understand the market demand in your area. This insight directs your farming choices towards crops that are viable to grow and profitable to sell. Knowing what products are in demand can guide you in making informed decisions about what to cultivate, ensuring a better return on investment.


Building Relationships with Local Vendors


Establishing strong connections with local vendors and markets is key to the success of a small farm. These relationships are valuable for expanding the distribution and sales of your products. Collaborating with local businesses can open up new avenues for your products and create a loyal customer base that appreciates locally sourced goods.


Effective Farm Marketing with Brochures


In the competitive world of agriculture, you can use a brochure to effectively market your farm's products. It serves as a tangible representation of your farm by showcasing your products and their quality. With online templates, you can create a design that’s visually appealing, with high-quality images of your products and concise, compelling descriptions.


Distribution is equally important; consider handing out brochures at local farmers markets, community events, and through collaborations with local businesses. This strategy reaches a broader audience and establishes your farm’s presence in the local community. A well-designed and strategically distributed brochure can significantly enhance your farm's visibility and appeal to potential customers.


Leveraging Government Grants and Tax Credits


Many small farmers overlook the potential financial assistance available through government grants and tax incentives. Investigating these opportunities can provide much-needed support for your farming operations. Navigating these options and applying for relevant grants and incentives can significantly reduce your operational costs and improve profitability.


Strategic Pricing for Maximum Profit


Determining the optimal pricing strategy is crucial for the financial success of your small farm. Pricing should reflect the quality of your products and the market standards. Consider factors like production costs, market demand, and competitor pricing when setting your prices. A well-thought-out pricing strategy ensures your farm remains profitable while offering fair value to your customers.


Profiting from Your Small Farm


The path to a profitable small farm is paved with strategic planning and informed decisions. Smallholder farmers can significantly enhance their chances of success by understanding market demands, establishing a comprehensive budget, and building strong relationships with local vendors. Effective marketing strategies and taking advantage of government grants and tax credits can further support your farm’s growth and profitability. Setting strategic prices for products can ensure competitiveness and sustainability in the market. Each of these steps, when executed thoughtfully, contributes to a small farming business's overall success and viability. With dedication and smart planning, you can transform your small-scale farming into a thriving and financially rewarding venture!


Portneuf Valley Farmers Market looks forward to welcoming you! Call (208) 705-7333.

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